Kristine Alksne e Gal Weinstein in "THE MEMPHIS VARIATIONS"

Salone del Mobile | April 14 – 19, 2015
THE MEMPHIS VARIATIONS” a project by Carlo Ninchi and Vittorio Locatelli, Oneroom.
San Gregorio Docet | via San Gregorio 32 | Milan
Opening April 14, 2015 h 10 am – 11 pm
April 15 – 19, 2015 h 10 am – 9 pm
Galleria Post Design | via della Moscova, 27 | Milano
April 14 – 19, 2015 h 10 am – 9 pm

Memphis 30 years on. In the eighties, a group of designers and architects, led by Ettore Sottsass, set up a cultural movement which revolutionised the world of design. Today, the historic pieces designed at that time confirm their subversive modernity.
 
Removed from the context and dust of their times, Memphis furnishings and objects, seen today, provoke spontaneous and irrational associations with objects from other cultures, places and historic eras.
 
Starting from these free associations, the exhibition project takes shape as a fragmented, discontinuous interior, an idea for the home expressed through a theatrical mise en scène in which the components of the scenery are in fact the leading players and actors in the performance.
 
They're fragments of interiors, mini-histories, narrations which send us on to the subjects of the discussions which brought the movement into being - anti-minimalism, the rejection of buon design, the explosion of colour and decor, absurd and irrational forms, the presence, side by side of high and low cultures from different sources.
 
In the exhibition, the historic pieces from the eighties are presented in infinite variations with aged ethnic carpets, antiques, contemporary works of art, rare objects and mass market produce, on the basis of a lifestyle as free today as it was then of middle class received notions, rules and styles, seeking out the roots of the Memphis revolution in its irreverent freedom of expression
 
INFO
Post Design Gallery
Via della Moscova 27
20121 Milano
Tel +39 02 6554731
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www.memphis-milano.it
 
MEMPHIS
Memphis was founded in 1981 to manufacture the products designed by Ettore Sottsass and a group of young architects and designers who worked with him.
Memphis was created as a workshop for the development of new ideas in design, and soon went on to become a genuine cultural phenomenon.
With Ettore Sottsass and Barbara Radice as the reference figures for the group, Memphis design took on a new expressive conception linked to new forms, materials and patterns, and forged new approaches to the idea of living, by revolutionising the logics of the world of design.
In this way, the Memphis movement became the almost mythical symbol of the New Design.
The final collection by the Memphis group was designed in 1988.
 
POST DESIGN
This is the trademark under which Memphis produces the new collections. Conceived by Ettore Sottsass with Alberto Bianchi Albrici, as well as other works by Sottsass, other collections by some of the most important international designers such as Johanna Grawunder, Pierre Charpin, Denis Santachiara, Nathalie Du Pasquier, George J. Sowden, Nanda Vigo, Alessandro Mendini, Markus Benesch, Alberto Biagetti, Giacomo Moor, Ron Arad and Richard Woods bear the Post Design name.
Post Design is also the name of the gallery in Milan which hosts all the Memphis' productions